Welcome to the Graphics Department, the second top department at FamITech Solutions Co. Ltd. We have excellent Careers at famitech. Working with us allows you to explore not only software experiences but also social experiences. Here are some Important things to know before becoming a Graphics Designer
Key Design Principles
1. Principles of Design: Contrast
One of the common complaints designers have about client feedback often revolves around clients who say a design needs to “pop” more. While that sounds like a completely arbitrary term, what the client generally means is that the design needs more contrast.
Contrast refers to how different elements are in a design, particularly adjacent elements. These differences make various elements stand out.
It is also an important aspect of creating accessible designs. Insufficient contrast can make text content in particular very difficult to read, especially for people with visual impairments.
2. Principles of Design: Balance
All design elements and principles—typography, colors, images, shapes, patterns, etc.—carry a visual weight. Some elements are heavy and draw the eye, while other elements are lighter. These elements laid out on a page should create a feeling of balance.
There are two basic types of balance: symmetrical and asymmetrical. Symmetrical designs lay out elements of equal weight on either side of an imaginary center line. Asymmetrical balance uses elements of differing weights, often laid out about a line that is not centered within the overall design.
3. Principles of Design: Emphasis
Emphasis deals with the parts of a design that are meant to stand out. In most cases, this means the most important information the design is meant to convey.
It can also be used to reduce the impact of certain information. This is most apparent in instances where “fine print” is used for ancillary information in a design. Tiny typography tucked away at the bottom of a page carries much less weight than almost anything else in a design and is therefore de-emphasized.
4. Principles of Design: Proportion
Proportion is mostly about scale and size when two elements are compared. For instance, in art and drawing, proportion is important for the elements to look realistic. Proportion as a principle of design doesn’t necessarily refer to the size of one element but to the relationship of two or more elements.
In layout hierarchy, the proportion of the headline compared to the photo caption needs to be larger as the headline is the most important element. Smaller elements have less importance. When you achieve a good sense of proportion in a composition, it can add harmony and balance.
5. Principles of Design: Movement
In an image, every element can affect how the eyes move. Important elements will lead to secondary elements and so on. Movement in a composition creates interest and dynamism that keeps the viewer engaged.
Movement can be created with rhythm when using a variation of an element repeatedly. Using curved lines and diagonal lines creates more movement compared to straight lines. Use lines to trace the path to the focal point. Color can help enhance the feeling of movement, juxtaposing high and low-key colors to create energy. A literal way of showing movement is by using an image that includes motion, like a dancer or hair in the wind. Some artists use illusions like optical art, in which repetition and contrast make our brains want to organize the information.
6. Principles of Design: Repetition
We can call a grid a repetition of lines because it creates a certain consistency. In layout design, repetition is shown through the folio placement to help viewers find their way in a book or magazine. The same folio placement creates continuity in the repetition.
On a website, repetition is seen in the menu placement, which gives the viewers a constant placement that can make them feel comfortable and familiar. Repetition can also be achieved by repeating elements in a design like a logo or a tagline in a brand development project.
