More People are spending more time online, and marketing budgets continue to shift toward digital, in this article we discuss how to create an excellent digital marketing strategy.
With so many opportunities in digital marketing, it is easy to get into execution mode and just start doing.
However, investing in your strategy is one of the best ways to grow your digital return on investment. A clear strategy reduces waste, adds focus to your efforts, and builds on what is already working.
Here’s how to create a solid digital marketing strategy:
Build a clear strategy based on what you want to achieve and how you want to achieve it.
The Goals, strategies, objectives, and also tactics ie the GSOT strategy framework will help you align your plan.
Goals are what you want to achieve on a high level. For example, it could be to grow sales by 5% or generate 500 signups for an event/app/website.
Strategy is the approach you’ll use to achieve your goals. This is usually defined by the stages of the marketing funnel — you can choose to focus on awareness, interest, desire, and also action.
Objectives are measurable numbers that link to your goal. For example, if I want to grow sales by 5% this year, I may have an objective of establishing 300 leads or reaching 900 people.
Tactics to create excellent Digital Marketing Strategy
Tactics align with your objectives. For example, if I need 200 leads, I may use a landing page with a webinar and social media to entice prospective new clients. Or design a social share banner to distribute on Facebook/Instagram/WhatsApp/Twitter…
Our Team can advise on whether to create ads fr that campaign
Setting a clear strategy will in the first place help you focus your efforts on the areas that are most likely to drive business growth.
In digital marketing, there is no shortage of what you could do; In fact, the challenge is deciding what you should do. Comment with